This Year’s Spring Trends Told by Pure Collection

This Year’s Spring Trends Told by Pure Collection


I don’t know about you, but I am so. ready. for. spring. I’m ready to put the dark colours firmly back in the wardrobe – well, some of them – and I’m super excited to wear lighter layers with some vibrant spring colours.

It still felt like spring was a lifetime away until I attended Pure Collection‘s VIP spring event in York a couple of weeks ago, where I was met with light and bright colours, vibrant pieces, day dresses, soft cashmere and feminine shirts. And, in true spring style, a nice chilled G&T (Slingsby, of course).

I had the privilege of learning about the inspirations behind Pure’s new spring collection and it was great to get an idea of the styles that are going to be in this year. It’s time to start planning the spring/summer wardrobe, after all! Sometimes it can take a little inspiration from brands, runways, social media and blogs to find your feet in the upcoming trends, and Pure Collection have summarised the majority of their spring collection with the following collections…

Peach Pop

You might remember Pantone revealing living coral as their ‘colour of the year’ for 2019, and this is certainly extending to this year’s spring fashion. Pure’s peach pop collection is a fantastic transitional range tying this year’s on-trend peach and clementine tones in with our much-loved camel and black pieces.

Think peach florals, bright textured knits, and effortless looks that will see you transition from winter to spring and summer. Peaches, corals and pinks are a great way of bringing some colour into your wardrobe, and nothing says spring quite like this level of vibrancy!

Palma Violet

No I don’t mean the sweets… or the gin, but Pure’s palma violet collection is the clothing-version of both of these! Aka, pretty ace. Inspired by the glamorous and sun-drenched LA, beautiful pastel colours can be seen within this collection, with lilac stealing the limelight. Lilac isn’t a colour I currently own much of but with it being set to grow in popularity throughout 2019, I think I need to introduce some to my wardrobe!

From beautiful textured yarns to stunning wovens; pastel colours can be beautifully paired with our favourite wardrobe staples that we plan to take into spring, and they can energise some of your favourite looks.

Botanical Prints

The botanical trend is extending from the desirable interior styles we’ve been seeing so much of, to many fashion pieces this spring. This trend reflects the fresh florals and greenery that you associate with the spring season, allowing you to emanate spring itself by introducing it into your collection!

Pure have adopted this trend with beautiful soft embroideries and printed shirts, largely inspired by vintage florals and insect prints seen in the likes of Portobello Market – how romantic does that sound? But in addition to floral prints, beautiful pistachio greens and mints are a sensational spring colour for 2019, and paired with linen jerseys, chinos and white jeans, you have a beautiful fresh look.

Resort Edit

Possibly my favourite of the spring styles is the Resort Edit, a smart, sophisticated and nautical collection that looks fantastically crisp and stylish. From stripe sweaters to yellow sweatshirts, relaxed joggers and sports luxe trousers – this style looks so effortless and easy to wear, and it can be dressed up or down with ease! What’s even better is that many of us already own some stripe garments and sports luxe as both have been on-trend over the past few years, so it means we can mix some of our standing favourites and mix them up with some new pieces.

By adding just a few new items to your wardrobe, perhaps opting for some in-style spring colours or patterns, you can pair these with your current wardrobe favourites to freshen up your style this spring. It’s all about investing in the right pieces and if you’re looking to make some great clothing investments that you can wear year on year, Pure Collection have the most divine cashmere items that you’ll fall in love with – I certainly did! But in addition to their staples items, they have some beautiful seasonal pieces worth checking out.

After winter it can be hard to see past the dark colours hanging in your wardrobe, but Pure have helped me to see the light – literally! And a look at their current trends is a great source of inspiration for the styles you can expect to see more of come spring and summertime.


This post was kindly sponsored by Pure Collection.


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